MOBILE is already a reality that is growing by the day.
Mobile is one of the most significant additions to the business world and marketing mix. Mobile Internet is firmly established amongst a mass audience and usage is growing rapidly. Organisations are spending significant sums in the fixed online environment, yet despite the clear opportunity, only a very small fraction of the marketing budget, if any, is being invested to effectively market brands and engage consumers in the mobile online environment.
Consider the UK where over 22 million people use the mobile Internet each month and over a quarter of total time spent online is via a mobile device. Yet less than 3% of businesses have an online presence that can be effectively viewed on a mobile device - even a ‘Smartphone’. This is a huge disconnect, but a picture that is consistent with many other countries around the world.
The experience of many consumers when attempting to interact with the vast majority of businesses or brands via a mobile device is often extremely poor and can severely damage the brand. We can show you many real examples. For those organisations thinking about mobile, for many of you Applications are really not a viable option – we can explain why and demonstrate why the mobile web is the perfect investment choice.
For more on how mobile can add value to your organisation and brand please get in touch.