Mobile specialist set to revolutionise mobile marketing for brands
Mobileweb Company, a leading mobile marketing and services provider, today – Tuesday 24th May – announced the launch of the most advanced mobile optimisation platform of its kind – m.Discovery.
Specifically designed for brands with multiple products, services or branches, m.Discovery is a fully managed technology platform that delivers optimised content that works on almost all mobile devices. m.Discovery can create an individual and tailored presence for a brand’s products and branches, then, using advanced optimisation and indexing techniques, delivers prominence on key traffic sources, such as Google. m.Discovery supports dynamic content updates, which means that specific products, services and offers can be easily and quickly promoted, and with all activity tracked and reported the value delivered is easily demonstrated.
Today, over 19 million[i] people in the UK use the mobile Internet each month and almost a quarter of total time spent online is now via a mobile device. Yet less than 3%[ii] of organisations have an online presence that can be effectively viewed on a mobile device - even a “Smartphone”. The majority of websites are not compatible with mobile. Most don’t recognise what a user wants, are often full of images that don’t display, contain too much content and include links and features that don’t work – consumer experience is typically very poor and potentially damaging to a brand. m.Discovery overcomes these issues by delivering an experience that works on almost any mobile device, enabling a marketer to really take control of their brand.
Managing Director, Martin Wilson said: “m.Discovery is a leading edge marketing tool specifically designed to support brands deliver real value from the mobile environment. We provide a fully managed solution, for one purpose – to position a brand with prominence on search engines and other key traffic sources to attract new customers. Our unique approach will ensure that we support a brand in delivering powerful business results … and rapidly prove the valuable role of mobile.
“Organisations can no longer afford to ignore the opportunities a strategic mobile optimisation programme can provide, and I’m proud to lead a business committed to helping brands enhance their digital marketing activity, effectively engage with customers and deliver real value from the mobile channel”.
For any brand – from a high street store, fast food outlet, restaurant or hotel chain, DIY or furniture store, car or tyre and exhaust dealership, estate agent, to a directory provider – m.Discovery platform can be deployed in a matter of days and start to make a significant difference in less than 6 weeks.
>> Full Release: Press Release – m.Discovery platform launches – May 2011
Coverage:
[i] Ofcom International Communications Market Report 2010
[ii] Google statistics 2011 (all other non-referenced statistics)
